Mother's Day Cards: When to Send and What to Write

Mother's Day Cards: When to Send and What to Write

Quick gut-check before you panic-buy a card on the Friday before: Mother's Day in the UK falls on the fourth Sunday of Lent, a date that moves every year and doesn't line up with the US and most of the rest of the world, who mark it in May. If you're ordering for a UK recipient, always check the current year's date rather than assuming.

Timing your order

Post gets genuinely busy in the week before Mother's Day, more than most people expect. If you want a card to arrive with a few days to spare, order at least a week ahead, and closer to two weeks if you're also relying on standard post to deliver it. Cards ordered the day before rarely arrive on time.

What to write when the printed verse doesn't fit

Not every relationship matches the tone of a shop-bought verse, and blank cards exist for exactly that reason. If your relationship with your mum, or the mother figure you're writing to, is complicated, warm but understated language usually works better than anything effusive. "Thinking of you today" is honest and doesn't force a sentiment that isn't quite true.

Writing for a stepmother, mother-in-law, or mother figure

These are often the hardest Mother's Day cards to write, because the relationship doesn't always have an obvious script. Naming what she's actually done tends to work better than a generic line: "thank you for everything you've done for our family" or "I'm grateful you're part of my life" are both specific enough to feel genuine without overstating the relationship.

For someone who's lost their mum

Mother's Day can be difficult for people grieving a mother, or for mothers who've lost a child. A thinking-of-you card, sent without pressure to acknowledge the day directly, is often appreciated more than silence. Keep it short: "thinking of you today" is enough. Our special occasion range has quieter designs that suit this better than anything overtly festive.

Browse our Mother's Day range for hand-drawn floral and nature designs, or the full floral collection for more choice. All printed in the UK and sold as packs of 6 with envelopes.